Knowledge about business systems.
Agency, freelancer or software house? Who to hire
Freelancer, automation agency or software house? When each choice makes sense, what an implementation should include and what to ask before you sign.
Five automation mistakes that cost the most
Most automation projects fail because of preparation, not technology. The five mistakes we see most often, and how to avoid each of them.
Automation or another hire? An honest calculation
You buy a job in full and automation by the hour. What an employee really costs, what automation costs and when hiring is the better choice.
A chatbot for your business — when it pays off
A chatbot saves time only under three conditions. When AI customer service pays off, when it hurts and how to hand a case over to a person.
A rule or an AI agent? How to tell what your process needs
The costliest mistake is an AI agent where a single "if-then" would do. A simple test that settles what each step of your process needs.
You are losing form leads. Five places they disappear
The form works, yet there are fewer enquiries than there should be. Five places between the click and the reply — each with a test you can run in minutes.
We automated our own enquiry handling. Payback in 6 weeks
Five hours of work, two days of testing, twelve enquiries in the first fortnight. What we built, how long it took, what went wrong and an honest payback calculation.
Your chatbot may already be breaking EU AI law
Since 2 August, companies with a chatbot or automated customer service must tell people they are talking to AI. Who it affects and what to do about it.
How to tell whether your company is ready for automation
Four conditions a process has to meet, a five-sentence test and an honest list of signs that it is not the moment yet.
More articles on the way
We write about enquiry handling, follow-up and reporting — no theory, using examples from companies that outgrew their own processes.
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